Easy Read: Planning your campaign

February 1, 2011

This is from a DPAC workshop given by Linda Burnip and rendered into Easy Read by Kevin Clifford – please do not use without asking first. A Word document can be downloaded here.


Planning your campaign


  • Decide what you want to achieve


  • Decide HOW you can do this


  • Decide your time scale for action (how long you have got)


  • Think about who you can work with to help you get what you want, for example local councillors,local groups, other groups of disabled people. Normally the more of you there are,the stronger you should be.


  • Decide on a name for your campaign and group

  • Make a logo for letterheads

  • Give jobs with powerful sounding titles to a few people, for example Chairperson,Equalities Officer, National Secretary.

  • Think about publicity. There are 2 main ways to get publicity:

–  stories about what you do in the press/media/local radio

writing letters to local papers. If you can get a group of about 6 people who take turns responding to any letters in the press that helps lengthen the publicity you can get.


Here are some ways to campaign:


  • Taking a case through the legal system


  • Protests


Direct Actions – these are not legal


For both legal protests and direct actions you need to:


  • Decide on your target and it is best to have a second one in case you are unable to use the first one. For a direct action it is best to keep this secret and arrange to meet nearby.


  • Decide what to do, for example are you going to march to town hall and have a rally there?Are you going to take over an area of a building and all sit on the floor and refuse to move until your demands are met? Do you want to be chained or tied to something or together?

  • If you can, have a gimmick to attract attention and publicity, for example dress up as something, fake blood, nativity play and free mince pies.


  • Send a press release to the media in advance saying what you are doing and how they can meet up with you


  • Speak to a local criminal solicitor and make sure their firm offer a duty service in case anyone is arrested.


What you need on the day:

  • Leaflets saying what you are protesting about


  • Placards

  • A press release for the day to hand out to any media people.

  • Banners and t-shirts

  • Ideally have someone who can video everything that happens. This is also good to advertise your action afterwards

  • Contact details of local criminal solicitor who can help if anyone is arrested.

Other Ways to campaign

  • The internet

  • Email Campaigns

  • Petitions

  • Consultations

  • Submissions to Select Committees

  • Working with charities

One Response to “Easy Read: Planning your campaign”

  1. Excellent checklist Linda!

    Will use it to be organised!

    All I need now is a ‘campaign director'(sounds important!) to help the chair carry the heavy load! LOL 🙂



    John McArdle
    Black Triangle Campaign

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